In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and other facts concerning contemporary B2B advertising. We talk about how the purchasing trip is currently entirely fragmented and also the way that area building can aid online marketers take back control of the exploration

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and also various other truths regarding contemporary B2B marketing. We talk about exactly how the acquiring journey is currently completely fragmented and the way that community building can aid marketing professionals take back c

Mark Donnigan: It's going fantastic, Ben. I am so delighted to be here on your program.Ben: Definitely. We more than happy to have you on the program. Particularly offered the significance and the seriousness of the topic we're mosting likely to be tackling over the program of this conversation as well, which is one that I assume is truly under-dis

Mark Donnigan: It's going terrific, Ben. I am so delighted to be right here on your program.Ben: Absolutely. We enjoy to have you on the program. Especially provided the significance as well as the urgency of the topic we're going to be tackling over the training course of this conversation also, which is one that I assume is really under-discussed